In today’s episode, I’m joined by Colie Lane Bousche, a multi-passionate entrepreneur, writer, and founder of Life Goals Magazine and Life Goals Marketing. Colie’s story is one of creativity, resilience, and finding freedom in doing business differently. What began as a digital magazine designed to redefine what “life goals” really mean has since evolved into a thriving Pinterest marketing agency that helps service-based entrepreneurs tap into an overlooked platform for growth.
Colie takes us back to the early days of Life Goals Magazine, where she built a space for ambitious women who wanted to create success on their own terms. As her journey unfolded, she discovered the power of Pinterest, not just as a tool for lifestyle bloggers, but as a serious business driver for coaches, creatives, and service providers. Today, she runs an agency dedicated to helping entrepreneurs generate evergreen traffic, scale sustainably, and step off the hamster wheel of Instagram hustle culture.
But her path to this point wasn’t linear. In this conversation, Colie opens up about the challenges of navigating corporate jobs, experimenting with different services, and learning to rebuild confidence after burnout. She shares how she’s grown into her role as a CEO, what it means to set boundaries with clients, and the importance of giving yourself permission to pause and reimagine your business when inspiration runs low.
This episode is as much about the mindset of entrepreneurship as it is about Pinterest strategy. Colie reminds us that success isn’t about following the rules, it’s about finding systems and platforms that work for you, allowing you to show up authentically while building a business that lasts. Whether you’ve been curious about Pinterest marketing or you’re simply looking for fresh inspiration as a founder, this conversation will leave you feeling both grounded and motivated to grow in a way that feels aligned.
ABOUT OUR GUEST
Coley Lane Bouschet is the founder of Life Goals Mag, a digital self-development magazine for millennial women, and the powerhouse behind a Pinterest agency that helps creative entrepreneurs grow evergreen traffic with strategy that actually works.
We’re pulling back the curtain on what it really looks like to build a business from scratch, crafting authority, and navigating the sometimes messy reality of being a founder.
Whether you’re building a content brand, pivoting into service work, or wondering how Pinterest fits into the bigger picture, this episode is full of honest insight.
Website | Instagram | Tiktok | Life Goals Magazine
IN THIS EPISODE, YOU WILL LEARN
- Why Colie launched Life Goals Magazine and how it evolved into a full-fledged business
- The surprising way she rediscovered her confidence after going back to corporate
- Her exact process for generating endless creative ideas without burning out
- Why Pinterest is a goldmine for service providers (and how to know if it’s right for you)
- The hardest “no’s” she’s had to say in business, and what they taught her about alignment
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Don’t just listen, engage. Your review could be the catalyst for someone else’s breakthrough. Let’s strengthen our collective journey towards freedom-centric growth.
