When you look at Elle Becerra’s world from the outside, it looks like pure elegance. Luxury weddings in Miami, refined aesthetics, celebrations that feel both effortless and completely unforgettable. But what does it actually take to build that? That is the question at the heart of this conversation.
Elle is the founder of Events by Elle, a luxury wedding and event planning company based in Miami. She started at 21 years old, in her childhood bedroom, with a deep love for bringing people joy and a father who believed in her before she fully believed in herself. What she has built since: the team, the systems, the reputation, the brand that literally bears her name, happened through years of showing up, figuring it out, and slowly realizing she wasn’t just a wedding planner anymore – she was a founder and CEO.
In this episode we get honest about all of it – the beginning, the growth, the pivots she never saw coming, the boundaries she wishes she had set sooner, and the leadership lessons that only come from doing it wrong first. We also talk about what it really feels like to have your personal name on the door, what a hard week honestly looks like behind the scenes, and two wedding day moments she will never forget – one of which had nothing to do with the couple at all.
If you are building something, or even just thinking about it, this one is for you.
ABOUT OUR GUEST
Elle Becerra is the founder of Events by Elle, a luxury planning and design company based in Miami. Known for her refined aesthetic and seamless execution, Elle specializes in creating elevated, highly personalized celebrations that feel both effortless and unforgettable. With a strong eye for design and a passion for hospitality, she works closely with her clients to transform their vision into an experience that is as beautiful as it is meaningful. Through her work, Elle has become a trusted name for clients seeking a sophisticated, detail driven approach to event planning.
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IN THIS EPISODE, YOU WILL LEARN
- [02:28] – How It All Started: From Feeling to Business
- [06:33] – What Events by Elle Actually Looked Like in the Beginning
- [08:51] – The Consulting Arm: Born Out of COVID
- [10:49] – Being Open to Pivots
- [12:36] – Starting Young: Credibility, The Look & Pinch-Me Moments
- [15:01] – Building the Team: Roles, Structure & Letting Go
- [18:00] – Systems: The Foundation Everything Runs On
- [21:01] – From Wedding Planner to CEO: The Slow Realization
- [24:16] – Pride and Pressure: Having Your Name on the Door
- [27:42] – What a Hard Week Really Looks Like
- [31:59] – The Biggest Misconception About the Wedding Industry
- [35:27] – The Hardest Boundary to Set: Time
- [38:55] – Leadership: What She Had to Unlearn
- [43:18] – Two Wedding Day Moments She’ll Never Forget
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