Building a business often looks polished from the outside but behind every brand is a journey filled with experimentation, growth, and moments of uncertainty.
In this episode of At Home with Founders, I’m joined by Emily Major Girard, founder of Seven to Sunday, a content and social media agency built around intentional storytelling, and The Social BTS, a wedding day content experience designed to capture candid moments while allowing couples to stay fully present.
Emily shares the honest behind-the-scenes of building not one, but two brands rooted in connection and creativity. We talk about the evolution from working solo to leading a growing team, the challenges of stepping into leadership, and the mindset shifts required when your business starts to expand beyond just you.
This conversation explores the quieter side of entrepreneurship: the moments of trusting your instincts, learning to let go of control, and building systems that support both your team and your vision.
If you’re navigating growth in your own business, thinking about hiring your first team member, or simply curious about the real journey behind building a creative company, this episode offers a thoughtful and candid look inside the founder experience.
ABOUT OUR GUEST
Emily is the creative founder of Seven to Sunday, an organic social media and content agency, and the founder of The Social BTS, a wedding content creation business. Based in Ottawa, she works with clients locally and internationally, with past and present clients including Saltyface, Vitruvi, Innisfree, Grown Alchemist, and Blume.
Now in her fifth year of business, Emily is focused on scaling both companies with intention—refining operations, building strong teams, and stepping more fully into her leadership as she guides each brand into its next chapter.
Seven to Sunday Website | The Social BTS Website | LinkedIn
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IN THIS EPISODE, YOU WILL LEARN
- [02:43] Why this past year has been the hardest in Emily’s business as she transitions from doing everything herself to building a team and stepping into leadership
- [08:10] Being laid off from what was supposed to be her dream job and why it became the “now or never” moment to start her business
- [11:25] How being asked to capture wedding content led Emily to start her second brand, The Social BTS
- [16:03] The moment her business felt real after hitting a $10K month right at the beginning
- [17:41] How Emily found her first clients by showing up online and joining conversations on Twitter
- [20:30] The turning point when running the business alone started affecting her health and she realized she needed to hire
- [23:33] Why trust and letting go of control has been one of the hardest parts of becoming a leader
- [30:25] What surprised her most about entrepreneurship: realizing “no one really knows what they’re doing”
- [37:07] The boundary that changed everything in her business: “If invoices aren’t paid, work stops.”
- [38:20] Emily’s advice for founders struggling with comparison: “There’s work out there for everyone, you just need to stay in your lane.”
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